Product Marketing • Program Management • Analytics

Go‑to‑Market clarity. Launch discipline. Measurable growth.

Product marketing leader who turns market insight into positioning, positioning into sales enablement, and sales enablement into measurable growth.

Headshot of Jeff ErnstFriedman
Based in Oakland, CA • Available for part-time & project engagements

How I can help

Positioning

Pinpoint your best customers and craft messaging that connects features to outcomes.

Launches

Run cross-functional launches with clear plans, enablement, and metrics for adoption.

Analytics

Build dashboards that link campaigns to pipeline and highlight what’s working.

Brand & Content

Create consistent stories, sites, and assets that build trust at every touchpoint.

20%+
YoY lift in engaged sessions
65%↓
Fewer comms steps via automation
5%+
User growth on relaunch
10→15d
Faster campaign turnaround

Selected work

Looker Studio

Dynamic Marketing Dashboard

Built multi‑source dashboards for a retail client to track campaign performance, product demand, and ROI in real time.

  • Connected GA4, Meta, and email platforms
  • Surfaced content winners by weather/season
  • Informed spend allocation and messaging
Case study (coming soon)
Developer Tools

Open Source Program Launch

Drove positioning and GTM for dev‑facing tools in the Linux ecosystem, aligning community value with enterprise outcomes.

  • Messaging matrix & ICP definition
  • Launch plan and sales enablement
  • Measurement framework
Assets (upon request)
Brand & Web

Brand Identity & Site Refresh

Redesigned website and content system; increased engagement and simplified editor workflows.

  • Design system + content templates
  • 20% YoY lift in engaged sessions
Automation

Campaign Intake Workflow

Automated requests and approvals; reduced turnaround and cut comms overhead by >65%.

  • Forms → Sheets → Notifications
  • Audit trail & reporting

About

I’m a marketing leader with experience across product marketing, program management, research, and data‑driven communications. Recent roles include Executive Director at OpenTravel Alliance, Program Manager at the Linux Foundation, Account Manager at LooseGrip, and Research Director at MapLight.

I bring a strong sense of design to presentations, brand assets, and product storytelling—connecting strategy to execution with clear metrics.

Capabilities

Go‑to‑Market
Positioning & Messaging
Sales Enablement
Lifecycle & Partner Mkting
Analytics & Reporting
Content & Brand Systems

Let’s talk

Quick intro chat to understand goals and see if I’m a fit for your team or project.